Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades in over 250 stores in 11 countries globally.
Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York. Forever New creative teams work collaboratively to create unique harmonious collections.
Our customer is offered a unique shopping experience where she is guided through the latest trends to style and accessorise her. Whether she’s shopping for a special occasion or something new to add to her wardrobe, our stylists are always available to aid her in piecing together her outfit.