The name Naartjie (pronounced nar chee) is an Afrikaans word for a small, sweet citrus fruit found in South Africa. For the Naartjie Brand it is also synonymous with a distinctive, affordable, naturally soft, functional, kid-friendly clothing brand. The Naartjie Brand, like its name, has a flavor and style all its own. From its very conception Naartjie was about KIDS playful, vibrant, active, colorful, natural, and always changing. The Naartjie brand can be described as a fusion of bright and colourful fashion forward elements. It exudes a fun, natural, active, fresh, playful and wholesome perspective of the world.