Almost every consumer owns a cell phone, and nearly half owns a smartphone. Human nature has made those consumers clumsy, which means people often mishandle their phone. Current technology tends to produce phones that are not made to last, meaning that their components are made to malfunction really quickly and the phone themselves are fragile. Both human behavior and technology trends have created the need for a solution to protect phones from breaking. That is why our company Smart Fix tries to meet those needs by offering durable, sleek, and fashionable accessories as well as repairs services to smartphone users.